甘小玉 | Gan Xiaoyu - 个人简历

教育经历 Education

广州工商学院 Guangzhou College of Technology and Business

2022.09‑2024.06

本科 | 音乐表演 Bachelor’s Degree | Music Performance

个人优势 Personal Strengths

Proficient in CapCut video editing, Feishu and other common office collaboration software.
Highly adaptable with strong self‑learning ability and a positive mindset.
Fluent in Cantonese and English for professional scenarios, capable of cross‑cultural business communication and overseas client liaison.
Equipped with content operation, user growth and business conversion awareness, with comprehensive practical experience in multi‑platform content creation, business communication and cross‑border social media operation.

工作经历 Work Experience

中国（广州）汽车出口批发基地 | 外贸业务员 China (Guangzhou) Auto Export Wholesale Base | Foreign Trade Salesperson

2026.01‑至今

Responsible for on‑site exhibition operation and customer reception, developing and expanding overseas potential clients.
Independently manage domestic and overseas private‑domain and social media accounts including TikTok, Instagram, Facebook, WhatsApp and WeChat Channels.
Convert online potential clients into offline negotiations, introduce vehicle models, provide customized quotations, follow up client demands, and facilitate deal closure and repeat purchases.

广州福湍人力资源服务有限公司 | 新媒体运营 Guangzhou Futuan Human Resources Service Co., Ltd. | New Media Operator

2025.11‑2026.01

Overseen the 0‑to‑1 planning and daily operation of 4 Xiaohongshu accounts, focusing on Japanese education, overseas study tours and labor dispatch with consistent high‑quality vertical content output.
Responsible for WeChat Official Account content updates, continuously exploring high‑quality potential leads to boost business expansion.

广州星耀营教育科技有限公司 | 运营总监 Guangzhou Xingyaoying Education Technology Co., Ltd. | Operation Director

2024.12‑2025.06

Managed the account matrix for youth summer camps, gaining 8,000+ followers for official accounts with total cross‑platform exposure exceeding 9 million+.
Planned and produced over 600 pieces of premium video and graphic content, built public‑private domain traffic links, and formed a full closed loop from traffic acquisition and user retention to enrollment conversion.

广州市怀智广告策划有限公司 | 游戏营销专员 Guangzhou Huaizhi Advertising Planning Co., Ltd. | Game Marketing Specialist

2024.06‑2024.11

Responsible for user growth, new game preheating and online promotion planning, formulating implementation plans to increase game exposure and user scale.
Cooperated with nationwide KOL/KOC resources, followed campaign performance, supported community operation, and improved user stickiness and activity.

项目经历 Project Experience

东南亚美食营销及跨境商业实践 | 新媒体运营 Southeast Asian Catering Marketing & Cross‑border Business Practice | New Media Operation

2025.06‑2025.09

Established business cooperation and food marketing promotion with local Thai catering merchants, planned KOL/KOC joint marketing campaigns, boosting store foot traffic by 30% with total project exposure reaching 510,000+.
Adapted to Southeast Asian cross‑cultural communication scenarios, proficient in cross‑border business negotiation, event coordination, project implementation and offline operation.

网易游戏双项目内容创作 | 内容运营 NetEase Dual‑Game Content Creation Project | Content Operation

2024.06‑2024.11

Led two major game projects *Marvel Snap* and *The Legend of the Condor Heroes*, created high‑quality trending content and formulated account matrix review standards.
Established a standardized content operation system, compiled FAQs and promotion guidelines to standardize the whole process of content production and release.
Connected and incubated high‑quality KOC creators, promoted in‑depth cooperation and expanded the influence of the game ecosystem.

个人自媒体运营 | 探店/内容达人 Personal Media Operation | Lifestyle & Local Exploration Influencer

2022.01‑至今

独立操盘多平台自媒体账号，完成小红书、大众点评、微信视频号0‑1冷启动；打造账号“苦瓜阿姨”粉丝6000+，视频号“小晴爱画画”粉丝1.8万+，单条爆款视频浏览量达78.8万
独立完成选题策划、拍摄、后期剪辑、海报文案、平台宣发全流程；精准对接本地生活商户3000+，具备丰富商务合作与自媒体变现经验

Independently launched and operated multi‑platform self‑media accounts on Xiaohongshu, Dianping and WeChat Channels from scratch; built accounts with 6,000+ and 18,000+ followers, with a single viral video view count up to 788,000.
Managed the full workflow of topic planning, shooting, post‑editing, poster copywriting and platform promotion independently, cooperated with over 3,000 local merchants, with rich experience in business cooperation and self‑media monetization.

甘小玉 Gan Xiaoyu